.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to running into billions in financial backing annually, have actually reared virtually $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag results from market concentration, elevated governing pressures, and also economic uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech business, even with these obstacles, regarding what they are actually looking for and what they stay away from. Probably unsurprisingly, these capitalists are actually targeting possibilities in privacy-focused innovations and industry-specific areas including linked TV.